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Photographed by: Laura Byrnes

Ava Dress in Plum

Availability: In stock

$114.00
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The Ava Dress has now become one of our most popular Pinup Couture styles for everything from a night on the town to bridal parties. Offered in an array of jewel tones and wedding colors, the Ava is made of a luxurious shakira satin and features a faux wrap front and tulip skirt, back zipper, attached wrap belt, and gorgeous plunging neckline. The result is a cut flattering on just about every body type and suitable for a variety of occasions. This plum-purple hue is one of our faves!
Item: pc-ava-plum

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Customer Reviews (27)

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DisclaimerReview by Samantha
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I ordered this dress in Grape (a lighter purple which has since been discontinued). The first thing I noticed, was the ever so convenient perforated plastic packing. It made it ever so accessible. No risk of broken nails here!
It also came with a free tote bag, which is always an added bonus.
I was skeptical of ordering an extra small, because I usually fall between a small and a medium in most brands. I ordered the extra small because I trust PUG, and the reviews say the size chart is accurate. I cannot speak for other dresses, but the AVA runs a bit on the snug side in the bust. The waist and hips were fine, but the bust is rather tight. As in... You need someone else to dress you, because your not zipping this yourself, tight.
However!... The heavily lined dress with superb stitching, holds up to the task of holding you in, even while testing all limits of the fabric stretch. So... Meow!

(Definitely wear with proper foundation garments. And size up according based on a discrepancy of about 1-2 inches in the bust. ) (Posted on 3/29/2016)
Love the color!Review by Kitty
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Ran a bit big for me (ordered small, 34-27-371/2), but still beautiful and comfy. (Posted on 3/20/2015)
Love the color! Fit is a bit offReview by minxygirl
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I bought this dress because I loved the color (most of my dresses are neutrals and black). I very much like it, but the fitting is a bit off on the hips and I usually have a problem with fitting in dresses due to it. I would recommend it, but just make sure to look at the rest of the reviews. Love PUG! (Posted on 3/16/2015)
GorgeousReview by Emma
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Beautiful, sleek, and surprisingly comfortable. The color is gorgeous, maybe a little darker than the picture, but a nice warm plum shade. A little gappy on my smaller bust, and sometimes uncomfortably close to going to have a mishap in the tulip skirt. But very happy all in all. Wore it for my sister's wedding and was comfortable in it all night. I'm 36A-27-40 and got my usual M. (Posted on 11/30/2014)
Long but fabulous!Review by Scrumptious Shorty
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LOVE LOVE LOVE this dress. I'm 5'3", so the dress was quite long for me. It came 3/4 of the way down my shins, not a good look. I hemmed a whopping 7" off to just about knee length and it was perfect. It fits me like a glove and was a great dress for a wedding in the Big Easy! (Posted on 11/17/2014)
Amazing color!Review by Linda
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I am yet to see this dress look bad on anyone. No matter what size, shape or age, everyone looks amazing! The second this color was available, I had to have it. I just wish I had more occasions to wear such a glamorous dress. My measurements are 34-26-39 and the small fits me great. (Posted on 9/17/2014)
Absolutely Stunning!Review by Loobs
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This dress is absolutely stunning on, makes me feel gorgeous. The colour is great with my skintone. My measurements are 45 -31-49 so I went with the 2X and it fits perfectly. I looked at the bust and waist size to arrive at 2X. The dress is very flattering while still showing off your curves. The neckline gives you a great cleavage.

I waited to get the Ava dress until a promotion came up as I live in the UK and shipping is expensive. So pleased I bought it as it is worth every penny. It's a Show Stopper! (Posted on 9/17/2014)
Pear Shapes Take NoteReview by JadeA
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This is a beautiful dress, without doubt. Lovely colour, and good quality fabric, which photographs very well. The sash enables you to engineer the perfect fit around the waist, although pay attention to the bust measurements when ordering.

I love the dress - but just wanted to give a heads up to any fellow pear shaped babes. If you are slightly in between the sizes, it's worth bearing in mind that the skirt section is a tulip wrap skirt, and it doesn't have a concealed pencil skirt inside. There's a flap, which gives you a bit of freedom. So there's actually an extra couple of inches leeway if you're worried about the dress being too tight on the bottom but a perfect fit everywhere else (as I was!) (Posted on 8/4/2014)
Respectable Sex KittenReview by Eliza
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Just got this dress in the mail and I LOVE it. The color is luxurious in person and the fabric is thick enough not to show undergarments. I'm 5'8" and it hits just below my knees, which is perfect for a pair of heels. My measurements are 37-29-36 and the medium fits perfectly everywhere except the top, which is a bit tight (I wear a 30H, so this is to be expected), but there's enough give in the fabric that it's not at all uncomfortable. It's low-cut but I'm not spilling out, and I'm fine wearing a regular, plunge bra. It' something that my partner will drool over but I can still wear in front of my mom--in others, perfect as a non-traditional wedding dress. (Posted on 5/13/2014)
Love itReview by Violetta
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I love it, it fits perfect. The fabric is great, the colour just as I spected, and took very little time to arrive, the only part I didnt liked is that the mailing service charge me an extra charge when the dress arrived. (Posted on 5/5/2014)

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