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Pinup Couture Heidi Dress in Royal Blue

Availability: In stock

$102.00
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Inspired by vintage swing dresses, but feeling totally modern, the Heidi continues to be one of our favorite styles with its angular neckline and full swing skirt. The high quality stretch cotton sateen is a pleasure to wear and accentuates all your delicious curves. The Royal Blue version is so bright, so vibrant, you will feel truly regal! Shown here with a petticoat for extra fullness, but wears just as nicely without.
Item: pc-heidi-r-bl

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Customer Reviews (45)

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Pretty for a partyReview by erin
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Looks almost shiny satiny in the pics, but it's totally matte irl which was a wee bit dissapointing. Light weight fabric. Very pretty color. Nice fit for large busts (I'm: 5'5", 30 inch waist, 32FF bust at 42 inches) Size L fits well (Posted on 1/30/2016)
Hooked on HeidiReview by Sierra
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I am 40-34-40 and 170 lbs with 34J breasts. I usually wear an XL in PUG, but after reading all the reviews that said the dress was a bit stretching and has plenty of room for the girls, I ordered a large. I often wear a corset, but even just with a cincher, this dress fits like an absolute dream. I am hooked on Heidis for life! I bought it during the Cyber Monday sale at only $67! A bargain for the quality! (Posted on 1/3/2016)
just WOW! Review by goli
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So I bought this dress to channel my inner muse, Sophia Loren, and boy did it work. I usually am decked out in head to toe black and wore the Heidi in Royal Blue to my holiday party for work, the dress and myself stuck out in all pictures and I received compliments all night. This was my first purchase from PUG, even though I have been a big fan for a while and I was not disappointed! I will be buying again soon and I highly recommend everyone to add the Heidi to their collection it is a completely flattering cut and fit and hugs in the all the right places! (Posted on 12/27/2015)
Royal Blue RoyaltyReview by Nelda (flowers_n_bows)
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This is my 5th Heidi dress - huge fan of the style! I ordered the beautiful Royal blue one to wear to 1st dinner visit to Disneyland's Club 33!! It was perfect! I received so many compliments! I made a big mistake though. I ordered the dress on Black Friday so I got it a great sale price. I always wear an XL, but for some reason I felt that this one fit a little tighter than usual. I called to see if I could exchange for the next size up. Customer service was fantastic, but I was told that if I exchanged through mail, I wouldn't receive it on time. So I decided to go into the actual store in Burbank, but made sure to call the store ahead of time. Customer service there was great too! The dress was ready for me to pick up. Unfortunately, I should've stuck to the XL, because the next size up was too big on my shoulders, bust area and back. I wore a coat so you really couldn't tell. Either way - it is a beautiful dress and it was perfect for my magical experience. Thank you again PUG for designing such a beautiful dress. I felt like a princess. (Posted on 12/17/2015)
LOVE It!!!!!!Review by PnkL8Y
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I bought this dress to wear to a wedding at the end of December, I didn't want to get Red, because I think everyone will either wear Red, or Black....so when I saw this I knew it was Perfect! I was so excited when it came in the mail! I fits perfect! I am 5.7" 210 lbs, 34c, and it just fits like it was made for me! The color is exactly like the color in the picture! I couldn't be any happier! I'm wearing it with my black petticoat underneath to give it a little fuller skirt, and a black belt instead of the blue one that came with it. The black gives it a little pop of color! (Posted on 12/10/2015)
Stunning!Review by Cassandra
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This color is so WOW! This is my 4th Heidi, so I obviously love the dress. It is by far the best fitting and most flattering item I have from PUG. Bought my normal size, 3X, and it fit like a glove. Flattering gathered neckline, fitted waist, nice aline/circle skirt without all the gathers, so it doesn't add bulk. Buy it! (Posted on 12/4/2015)
AMAZING!Review by Charlene
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Ive owned this dress for three years and it is still my ultimate favorite! The fit is perfection and the color is so vibrant! I receive compliments each time I wear it! Totally worth the purchase! (Posted on 11/24/2015)
Just beautiful!Review by Patricia
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Couldn't wait to wear this dress once it arrived. Great fit and forgiving fabric. (Posted on 11/22/2015)
Very pretty! Review by Kelli
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Sizing is weird with this dress so make sure you measure yourself first. I fit in an XL but normally am a M/L. I went off of my waist measurement since it was the 'oddball' of the three sizes. The color was a bit darker than in the pictures but the dress is still beautiful. I love that I can dress it up or down and look great either way. Highly recommended. (Posted on 7/16/2015)
Heidi has never disappointed Review by Ananda
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I absolutely love the Heidi dresses. So much that this makes #5. My boyfriend loves the color and I love the fabric; it's soft and has a slight elasticity. I was worried when I went down a size, but this dress looks AMAZING on me. (Posted on 7/13/2015)

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