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Pinup Couture Heidi Dress in Royal Blue

Availability: In stock

$102.00

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Inspired by vintage swing dresses, but feeling totally modern, the Heidi continues to be one of our favorite styles with its angular neckline and full swing skirt. The high quality stretch cotton sateen is a pleasure to wear and accentuates all your delicious curves. The Royal Blue version is so bright, so vibrant, you will feel truly regal! Shown here with a petticoat for extra fullness, but wears just as nicely without.
  • blue
  • 97% Cotton / 3% Spandex
  • Dryclean
  • Made in USA of imported goods
  • Item: pc-heidi-r-bl

Sizing Chart

Pin Up Girl Size Chart | Minimal Stretch
  Bust Waist Hips Dress
Size
Length
Top
Length
Bottom
Arm
Hole
Rise Thigh Inseam
XS32-3424-25open 1625.5
S34-3626-27open 1626
M36-3828-29open 1726.5
L38-4030-31open 17.526.5
XL40-4233-34open 17.527
2x43-4636-37open 1827
3x50-5340-42open
4x54-5744-46 open

Reviews

Customer Reviews (45)

Pretty for a partyReview by erin
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Looks almost shiny satiny in the pics, but it's totally matte irl which was a wee bit dissapointing. Light weight fabric. Very pretty color. Nice fit for large busts (I'm: 5'5", 30 inch waist, 32FF bust at 42 inches) Size L fits well (Posted on 1/30/2016)
Hooked on HeidiReview by Sierra
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I am 40-34-40 and 170 lbs with 34J breasts. I usually wear an XL in PUG, but after reading all the reviews that said the dress was a bit stretching and has plenty of room for the girls, I ordered a large. I often wear a corset, but even just with a cincher, this dress fits like an absolute dream. I am hooked on Heidis for life! I bought it during the Cyber Monday sale at only $67! A bargain for the quality! (Posted on 1/3/2016)
just WOW! Review by goli
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So I bought this dress to channel my inner muse, Sophia Loren, and boy did it work. I usually am decked out in head to toe black and wore the Heidi in Royal Blue to my holiday party for work, the dress and myself stuck out in all pictures and I received compliments all night. This was my first purchase from PUG, even though I have been a big fan for a while and I was not disappointed! I will be buying again soon and I highly recommend everyone to add the Heidi to their collection it is a completely flattering cut and fit and hugs in the all the right places! (Posted on 12/27/2015)
Royal Blue RoyaltyReview by Nelda (flowers_n_bows)
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This is my 5th Heidi dress - huge fan of the style! I ordered the beautiful Royal blue one to wear to 1st dinner visit to Disneyland's Club 33!! It was perfect! I received so many compliments! I made a big mistake though. I ordered the dress on Black Friday so I got it a great sale price. I always wear an XL, but for some reason I felt that this one fit a little tighter than usual. I called to see if I could exchange for the next size up. Customer service was fantastic, but I was told that if I exchanged through mail, I wouldn't receive it on time. So I decided to go into the actual store in Burbank, but made sure to call the store ahead of time. Customer service there was great too! The dress was ready for me to pick up. Unfortunately, I should've stuck to the XL, because the next size up was too big on my shoulders, bust area and back. I wore a coat so you really couldn't tell. Either way - it is a beautiful dress and it was perfect for my magical experience. Thank you again PUG for designing such a beautiful dress. I felt like a princess. (Posted on 12/17/2015)
LOVE It!!!!!!Review by PnkL8Y
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I bought this dress to wear to a wedding at the end of December, I didn't want to get Red, because I think everyone will either wear Red, or Black....so when I saw this I knew it was Perfect! I was so excited when it came in the mail! I fits perfect! I am 5.7" 210 lbs, 34c, and it just fits like it was made for me! The color is exactly like the color in the picture! I couldn't be any happier! I'm wearing it with my black petticoat underneath to give it a little fuller skirt, and a black belt instead of the blue one that came with it. The black gives it a little pop of color! (Posted on 12/10/2015)
Stunning!Review by Cassandra
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This color is so WOW! This is my 4th Heidi, so I obviously love the dress. It is by far the best fitting and most flattering item I have from PUG. Bought my normal size, 3X, and it fit like a glove. Flattering gathered neckline, fitted waist, nice aline/circle skirt without all the gathers, so it doesn't add bulk. Buy it! (Posted on 12/4/2015)
AMAZING!Review by Charlene
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Ive owned this dress for three years and it is still my ultimate favorite! The fit is perfection and the color is so vibrant! I receive compliments each time I wear it! Totally worth the purchase! (Posted on 11/24/2015)
Just beautiful!Review by Patricia
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Couldn't wait to wear this dress once it arrived. Great fit and forgiving fabric. (Posted on 11/22/2015)
Very pretty! Review by Kelli
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Sizing is weird with this dress so make sure you measure yourself first. I fit in an XL but normally am a M/L. I went off of my waist measurement since it was the 'oddball' of the three sizes. The color was a bit darker than in the pictures but the dress is still beautiful. I love that I can dress it up or down and look great either way. Highly recommended. (Posted on 7/16/2015)
Heidi has never disappointed Review by Ananda
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I absolutely love the Heidi dresses. So much that this makes #5. My boyfriend loves the color and I love the fabric; it's soft and has a slight elasticity. I was worried when I went down a size, but this dress looks AMAZING on me. (Posted on 7/13/2015)
Fabulous DressReview by Lenka
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This dress is amazing and flattering. The color is bright blue like in the photo and I get compliments on this all the time. I'm 5"00", 40-33-40, and it fit like a charm. The length is somewhere mid calf. The slight stretchiness of the dress makes it fit so well on top, I don't feel constricted at all. I've had worse luck with other Heidi's which are not made of the satiny material, but this dress and its kin are keepers. (Posted on 12/29/2014)
BreathtakingReview by Stephanie
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The cut of this dress it outstandingly flattering, and I receive tons of compliments when I wear it out! I'm 5'9", 155 pounds and my chest is size 34G. The size large fits me perfectly. I usually wear it with a petticoat, but it also looks great without one. The fabric is comfortable and while it does wrinkle easily, the wrinkles are easy to press out with a low temperature iron. If you're considering buying this dress, pull the trigger and do it! You won't regret it! (Posted on 10/10/2014)
Breathtaking! Review by Linda
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This color is so gorgeous in person! You will receive compliments from both men and women while wearing this dress. My measurements are 34-26-39 and the small fits me great. (Posted on 9/17/2014)
The Best Heidi I OwnReview by Joanna
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When this dress sold out on the site, I was desperate and found (with the help of a gal on PUG Style) a seller in Canada, I was willing to pay extra to have this dress for graduation. It is stretchy so it was nice and comfortable to wear in the crowded, warm ceremony. At 40/31.5, the Large fits perfectly and the Heidi dress is by far my favorite PUG dress, I can't wait to buy more. It also, with a petticoat, falls about mid-calf or less on me and I am 5'2" - it is perfection! (Posted on 9/17/2014)
such a pretty blueReview by bad red
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This dress is amazing. It fits true to size. Such a flattering neckline. Looks great on red heads like me (Posted on 9/16/2014)
A Little Black Dress - in Blue! Review by wandalicious
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I don't know why I waited so long to order a Heidi - everyone raves about them! So finally, when this came back in stock in blue, I ordered it and it is so GORGEOUS! It's just casual enough to wear as an every day dress, but can also be dressed up. I love the fabric (has just a little bit of stretch) and the cut is very flattering on. I am a 34/28/40 and the M fits fabulous. I have it dry cleaned and the color is very vibrant. It occasionally needs a touch up with an iron, but again, I'd rather have that professionally done. The dress is gorgeous and worth every penny! (Posted on 9/16/2014)
Best Christmas Present EverReview by Ashleh
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I fell in love with the colour as soon as I saw it come up and had to have it. Ever since it arrived (in very good timing might I add, I live in New Zealand) and then gifted to me, it has been my go to dress for every occasion. I wore it while in schools on practicum and even when we went out in the evening of the day I got married. I've never found a dress that suits me and anything I could want to do so well. The only thing is I like it better with a different coloured belt, I don't think I've ever worn it with the belt it came with. Looking forward to getting more (Posted on 9/16/2014)
Bust Out the PetticoatsReview by Norma
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This was the first PUG dress I ever purchased and I had a great experience wearing it. The material is slightly stretchy so it fits very snug yet comfortable. I wore this for an anniversary dinner and it does not fail to wow. I bought the red hair rose clip and the red petticoat to go along with the dress and it was a complete outfit in a box. You're really going to want to wear a petticoat with this Heidi to get that nice full rounded skirt look, otherwise the dress doesn't have a lot of volume in itself. Gorgeous color. (Posted on 9/16/2014)
something borrowed something blueReview by sandy
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I really truly love the simplicity of the solid color Heidi's.
I like how I can wear this royal blue (dark blue, but not a navy) with red/blue leopard wedges and it isn't over-powering.

I like that I can wear this with a contrasting color cardigan and it works

I did however find this ran tighter to the other Heidi's- I am not sure if it's because it was the first run or because of the darker fabric and while I didn't need to size up, it was more fitted in the bust/waist to the other colorways of this dress.

I sized into a 2XL (it's what I wear here at PUG in the Heidi)
my measurements are: bust 46 waist 38 hips 47 (Posted on 9/16/2014)
Perfect FitReview by Janine
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This dress is true to size with no need to worry about a large bottom. The feeling and light stretch to this material is lovely. I use this dress as a base to dress up. Did not fail to impress me. I was worried that I might have needed to go up one size but it fits like a glove. (Posted on 9/5/2014)

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