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Photographer: Laura Byrnes

Pinup Couture Heidi Dress in Red Sateen

Availability: In stock

$102.00

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Inspired by vintage swing dresses, but feeling totally modern, the Heidi continues to be one of our favorite styles with its angular neckline, absurdly flattering bust, and full swing skirt. The high quality stretch cotton sateen is a pleasure to wear and accentuates all your delicious curves.
  • Red
  • 97% Cotton / 3% Spandex
  • Dryclean
  • Made in USA of imported goods
  • Item: pc-heidi-red

Sizing Chart

Pin Up Girl Size Chart | minimal stretch
  Bust Waist Hips Dress
Size
Length
Top
Length
Bottom
Arm
Hole
Rise Thigh Inseam
XS32-32.524-24.5open16.525
S34-34.526-26.5open1725.5
M36-36.528-28.5open1726
L38.5-3930.5-31open17.526
XL41.5-4233.5-34.5open1826
2x44.5-4536.5-37.5open1826
3x50-5340-42open
4x54-5744-46open

Reviews

Customer Reviews (82)

Sexy & well fitting but for the price?Review by Caz
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Don't get me wrong - I love this dress. I've had my eye on it for a while. It gives a gorgeous shape and I feel sexy in it. The compliments I get wearing it certainly help ;) And as I'm very busty it was great to find a dress I could squeeze my girls into but would still fit at the waist. But the skirt isn't as voluminous as I would have thought, there's no pockets (dresses/skirts with pockets are the best and really add value for money!), and the dress is just thin cotton with no lining. Is it worth the price? I got it on sale so I'm more at peace with the purchase but even so... (Posted on 1/20/2016)
Hooked on HeidiReview by Sierra
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I am 40-34-40, 170 lbs, 5'5", 34J. I usually order XL from PUG. I ordered the L after reading reviews that said the dress has some give and plenty of room for the girls. That was a wise choice. With a waist cincher, the dress fits like a dream. I get tons of compliments. (Posted on 1/3/2016)
Inaccurate sizing Review by Missy
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I'm very disappointed in the fit of this dress. I had been eyeing this dress for a long time but was very nervous about ordering a dress online. The measurements for the medium are my exact size (36 bust/28 waist), so I thought it would be safe. I ordered the medium bu it is way too big! I don't understand how the fit can be so off! I bought this to wear for new years, and it arrived on time, but sadly, I can't wear it :( (Posted on 12/30/2015)
Not worth the priceReview by Txpinup
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I received this for Christmas as a gift and it's nice but not worth the price. I understand that's it's a US made product but I fail to see the value of this dress. It's a very simple cotton dress, nothing special about it. (Posted on 12/29/2015)
I like it!Review by NZferret
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I was a bit worried the shiny fabric would show off my every bump, but the fabric of my dress is very matte so that's not an issue. I'm not sure if my dress is sateen or there's some kind of error, but it's a happy error if it is as I prefer it non-glossy. This is my third Heidi dress, so I knew I'd be happy with the fit. the only complaint I have it that the side seams at the hem curve up on every dress, which looks more obvious when wearing a petticoat underneath. (Posted on 12/6/2015)
very cute, but overpriced for qualityReview by MIssDy
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I am a size 8 and the medium fit me like a glove. This dress is very cute and comfortable, but the material is light and wrinkles easily. I originally ordered it for a ball, but will likely wear it instead as a more casual date night dress. (Posted on 12/1/2015)
You will turn HEADSReview by Kitten
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This is one of my favorite dresses. It is so versatile too! I bought it for a cute Valentine's day dress. But I will be wearing it for the 4th of July and also for Christmas. You can switch it up with a fun petticoat underneath. It is something about a red dress that just makes you feel sexy! (Posted on 6/30/2015)
Nice, but not for me.Review by Xtina
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The color was a little darker than I had anticipated, but still a nice red. I was between sizes per the measurements so ordered the XL, figuring it was better to be on the safe side, and it did fit to some extent. I found the shoulders sat a little oddly on me, and while the waist fit, the part just above the waist sort of tented out on the sides, and the top of the back panel also stood away from my body. Be aware that this is mostly cotton and is wrinkly, so if you're not a fan of ironing it's something to consider. Also dry clean only. If this was a $40 dress, I might have kept it, but for the price I needed to put it on and go, "Wow!" I didn't, but again, if it had fit my shape better I probably would have. I will say I got a pretty rapid response to my request to return it, so that was a plus. (Posted on 5/21/2015)
One of my favoriesReview by Robin
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I purchased this dress in red and recently wore it on a night out. I had many people stop me to compliment my dress and ask where I bought it from! It looks great even without a petticoat but I plan to buy one any way to give it a little more poof. (Posted on 5/12/2015)
Perfect for my shapeReview by Miranda01
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This is the first dress I have ever ordered off PinUpGirl. I love it. It fits perfectly. I am a more petite size with larger breasts but this dress fit exactly as I hoped it would. Belt is a bit small where it sits on me but it works. I love the color and the feel though. (Posted on 3/30/2015)
GREAT DRESSReview by Beth
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Love this dress, super flattering , fantastic cleavage. :) I had pin up pictures taken in this. Great price, too!

(Posted on 1/30/2015)
I love this dress!Review by Kelkel156
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My husband surprised me and ordered the plus size one for me. 4 X is what we got and I am 5'8 and jokingly say I am an hourglass with extra minutes. This dress fits my body shape perfectly! I feel fantastic in it and cannot wait to wear it out and about. The color is gorgeous and it fits and flares in all the right spots. I am usually really self conscious about my upper arms, but something about the way this fits , it seems to work well without drawing too much attention to that area, in my case, the bust and smaller waist seem to be the focus. If I feel funky about my arms, I can always pair it with a light, short cardigan, but I think I'll be fine going without. It also arrived super fast, I'm pretty sure he ordered it about 2 days ago and it arrived today. Thank you Pin Up Girl Clothing for remembering that those of us who wear plus size clothing love to feel fabulous and beautiful as well. (Posted on 1/21/2015)
In loveReview by Ellie
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As always the dress is perfect. It can be sexy and or cute so I can wear it for any occasion. This is my first red dress as I'm always afraid with my red hair it will be too much but I'm glad I got it; it's my new favorite! (Posted on 1/6/2015)
Nice dress....maybe best for women with larger breasts Review by Berniemac1014
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I ordered the Heidi Dress in the "Red Vintage Spanish Fan Print" which is no longer available on the website, at least at this time. I am 5'4", 117lbs, 34B. I ordered a size S...I was going to order an XS but it became out of stock when I was about to make my purchase. The XS probably would have been a better fit for me. Dress has a nice print. The fabric is thinner than another PUG dress I have but still good quality. It is a bit longer than I had expected. There is a lot of room in the chest area for me (34B), this may be great news to the ladies out there with larger bosoms. Thankfully it does not look utterly ridiculous on me because of the included belt. With the right bra, I may be able to fill out the chest area better....I honestly may be the only one who notices the extra room. (Posted on 12/7/2014)
30th bday bash!Review by Amorette C
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I found this dress in red at my local pin up store and I fell in love. I wore it for my 30th bday party. Classy and sassy! It really supports the curves of this mother of 2. Very comfortable material, not too clingy. I have a few more pieces from PUG but I must say this one I adore. (Posted on 9/17/2014)
Oh Heidi!Review by Murr_Burr
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This dress was one of my 1st PUG purchases. I still love pulling this dress out of the closet as I get a ton of "wow you look great!" comments. The fabric is thin but sturdy. it has lasted through many washing machine runs. The dress fits like a glove and leaves a nice amount of cleavage. For someone who may be nervous about purchasing their 1st PUG piece I highly suggest a Heidi dress. This is such an easy dress to dress up/down and it is so comfortable. You will look and feel beautiful! (Posted on 9/17/2014)
BeautifulReview by Charity
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I love this dress. I bought it for a Christmas party, and I was the talk of the event. Shows off all the right things, hides all the little problems, and the color is super flattering and very retro! It's comfortable, and it looks great with a variety of accessories: from a petticoat to the belt (or without) and several different styles/colors of shoes. I'm a very pleased customer! (Posted on 9/17/2014)
My first Heidi!Review by amanda
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This was my first Heidi, and I've since bought three more! The fit is amazing, and the swing skirt is just the most fun. I love it with a petticoat to make it nice and poofy, but it still looks great without one. So happy about this purchase.
(Posted on 9/17/2014)
Simple and cuteReview by Jen G
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I scored this dress at one of the Yardsales a while back and I was so happy because it is such a staple to PUG's repertoire of dresses. Its very cute and simple, so its really easy to accessorize and add to. The fabric is nice and thick and doesn't wrinkle easily and the the skirt flows beautifully. My only problem with the dress is that it really is meant for a bustier woman! I'm pretty slim, a 34C bust and a 26 waist and I find the top a little too roomy. It's not terrible but I'm disappointed that it doesn't have the same effect as it does in the picture.
Either way, still very cute! (Posted on 9/17/2014)
Perfect and Classic.Review by Miss Shapen
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This was the first PUG dress I ever owned, and it's been a crowd-pleaser from day one. I love the fabric, especially the way it drapes in the full skirt. It's a little long in the waist for me (I have the highest waist ever), but I find that the belt obscures it enough that it doesn't matter. All the Heidis are wonderful, but somehow this one always seems the most classic to me, and therefore has a special place in my heart.

My measurements are 41-27-37 and I wear a size small. It's alllllmost too small in the bust, but not quite! (Posted on 9/17/2014)

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