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Visit the Pinup Girl Clothing Retail Store in Pasadena at 1271 East Green Street (just a block and a half from Pasadena City College). Note - The Pasadena Store stocks Retro Streetwear, Shoes, and Accessories only. Please call ahead if you are looking for a specific item from our website!


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Often Imitated, but Never Quite Well Enough

50's Inspired Retro Fashion - More Than a Passing Trend
Author: Diabla Caliente Used with permission of the author. Unauthorized reproduction is expressly prohibited.


The dresses and swimwear of the 50's are probably the most iconic and easily recognized styles of modern fashion history. Ask anyone about 50's fashion, and she can immediately identify the decade's most famous trends: The New Look - dresses with fitted bodices and full circle skirts, worn with crinolines and girdles to create a striking hourglass figure. Form fitting "Wiggle dresses" - sexy, clingy bomshell dresses that hug every curve and were destined to be associated forever with blonde bombshells such as Marilyn Monroe and Jayne Mansfield. Cropped, straight leg capri pants and the crisp white mens' shirt tied in front, as seen on Audrey Hepburn, the 20th Century's most iconic ingenue. Bad girls in cropped denim jeans (borrowed from the boyfriends). Good girls in feminine sun dresses in bright floral prints. Gidget and Annette on the beach in their yellow polka dot bikinis and skirted one piece swimsuits. Fifty years on, and the style of the 50's is still easily distinguishable to anyone with the most minimal fashion awareness. Clothing designers have looked back to the 50's for fashion inspiration to this day, and will likely continue to do so far into the future.

The late 60's and most of the 70's saw an almost 180 degree shift from the fashion silhouettes of the 50's, a reflection, in no small part, of the disillusionment many felt when the promises of the 50's - A prosperous middle class, freedom from war, and trustworthy government - slowly fell apart. Fashion always reflects the feelings of the person wearing it, and 50's style was no exception. Still, by the early 80's, the first waves of nostalgia for the seemingly simple, carefree days of the 50's started to roll in, and before one knew it, 50's retro fashion was born.

It started with a movie and a television show: Grease on the big screen, and Happy Days in the living room. Nobody watching will ever forget the moment in Grease when Sandy sheds her Good Girl image and emerges as a force to be reckoned with in her tight capri pants, off shoulder top and killer stiletto heels. On TV, Marian appeared weekly in goregous, full skirted dresses designed to make Donna Reed proud, and Joanie ran around in her poodle skirts and cuffed jeans. And before long, retro fashions started appearing everywhere, from the haute couture catwalk to the corner discount store.

Retro Fashion generally has a short shelf life, and a look at the longevity of recent trends such as "boho" and "hippie chic" would seem to bear this out. But 50's retro fashion has been around, in one form or another, for the last thirty years. The iconic retro sundress has been reinterpreted non-stop almost since it's inception. Capri jeans came back in the 80's, went into hibernation during the Grunge revolution, but woke up again in 1996 and haven't left since. This retro style is on the verge of becoming a style staple. The basic black pencil skirt has already done so. No longer a retro anomaly, the pencil skirt has become a must-have piece in every stylish woman's wardrobe, due to its ability to integrate itself seamlessly with almost any fashion trend thrown its way.

But, the main reason that retro clothing is here to stay is the most obvious and simple one: Retro Clothing looks fantastic on girls with curves. That's not a euphemism for "big girls" - it means that retro clothing and retro dresses look best on girls who are not thin as rails. In order to fill out a retro dress, one must have hips and breasts - just a little will do. And luckily, most girls are built this way. Retro clothing not only looks fantastic on real girls with curves, but it also provides a very flattering alternative to the current fashions of the day, that in many cases require a super-slim physique.

In the retro clothing & dresses genre, a group of online clothing websites has cropped up to meet the demand for cute, retro clothing and accessories. One of the most well known retro shopping boutiques is PinUpGirlClothing.com. Launched in 1999, the Pinup Girl Clothing website offers an extraordinarily wide range of retro clothing, dresses, retro shoes, and retro accessories, from an exhaustive range of today's most popular retro brands. Pinup Girl Clothing also sells its own house brand - Pinup Couture - a line of retro dresses, retro clothing, retro swimwear, and tee shirts, in addition to many new an emerging retro brands.

"We are always on the lookout for new retro designers," says Laura Byrnes, Pinup Girl Clothing's Supreme Overlord and CEO, "I really enjoy finding new retro designers and being able to feature them on Pinup Girl Clothing. It's a small but growing scene, and I am always happy if I can give an emerging retro brand a higher level of awareness with the public. And, it helps our business too, because customers know that they can count on Pinup Girl Clothing to bring them a fresh, new range of choices whenever they visit."

So fear not - next time you see that gorgeous retro dress or slinky fitted pencil skirt, you can add it to your wardrobe knowing that the retro look is not only figure-flattering, cute, and super girly, but a fashion trend that is here to stay!