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Photographer: Laura Byrnes

Ava Dress in Plum

Availability: In stock

$114.00

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The Ava Dress has now become one of our most popular Pinup Couture styles for everything from a night on the town to bridal parties. Offered in an array of jewel tones and wedding colors, the Ava is made of a luxurious shakira satin and features a faux wrap front and tulip skirt, back zipper, attached wrap belt, and gorgeous plunging neckline. The result is a cut flattering on just about every body type and suitable for a variety of occasions. This plum-purple hue is one of our faves!
  • Purple
  • 55% Polyester / 42% Cotton / 3% Spandex
  • Made in USA
  • Dryclean
  • Made in USA of imported goods
  • Item: pc-ava-plum

Sizing Chart

Pin Up Girl Size Chart | Minimal Stretch
  Bust Waist Hips Dress
Size
Length
Top
Length
Bottom
Arm
Hole
Rise Thigh Inseam
XS32-32.524-24.534-34.5
S34-34.526-26.5 36.5-37
M36-36.528-28.538.5-39
L38.5-3930 .5-3141-41.5
XL41.5-4233.5 -34 44-44.5
2x44.5-4536.5-37 46.5-48
3x48-49.540-41.550-53
4x52-53.544-45.553-56
Fabric has a natural give, if you have trouble zipping please pull on the fabric and it should zip up. If you are between sizes please order up.

Reviews

Customer Reviews (26)

Love the color!Review by Kitty
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Ran a bit big for me (ordered small, 34-27-371/2), but still beautiful and comfy. (Posted on 3/20/2015)
Love the color! Fit is a bit offReview by minxygirl
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I bought this dress because I loved the color (most of my dresses are neutrals and black). I very much like it, but the fitting is a bit off on the hips and I usually have a problem with fitting in dresses due to it. I would recommend it, but just make sure to look at the rest of the reviews. Love PUG! (Posted on 3/16/2015)
GorgeousReview by Emma
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Beautiful, sleek, and surprisingly comfortable. The color is gorgeous, maybe a little darker than the picture, but a nice warm plum shade. A little gappy on my smaller bust, and sometimes uncomfortably close to going to have a mishap in the tulip skirt. But very happy all in all. Wore it for my sister's wedding and was comfortable in it all night. I'm 36A-27-40 and got my usual M. (Posted on 11/30/2014)
Long but fabulous!Review by Scrumptious Shorty
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LOVE LOVE LOVE this dress. I'm 5'3", so the dress was quite long for me. It came 3/4 of the way down my shins, not a good look. I hemmed a whopping 7" off to just about knee length and it was perfect. It fits me like a glove and was a great dress for a wedding in the Big Easy! (Posted on 11/17/2014)
Amazing color!Review by Linda
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I am yet to see this dress look bad on anyone. No matter what size, shape or age, everyone looks amazing! The second this color was available, I had to have it. I just wish I had more occasions to wear such a glamorous dress. My measurements are 34-26-39 and the small fits me great. (Posted on 9/17/2014)
Absolutely Stunning!Review by Loobs
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This dress is absolutely stunning on, makes me feel gorgeous. The colour is great with my skintone. My measurements are 45 -31-49 so I went with the 2X and it fits perfectly. I looked at the bust and waist size to arrive at 2X. The dress is very flattering while still showing off your curves. The neckline gives you a great cleavage.

I waited to get the Ava dress until a promotion came up as I live in the UK and shipping is expensive. So pleased I bought it as it is worth every penny. It's a Show Stopper! (Posted on 9/17/2014)
Pear Shapes Take NoteReview by JadeA
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This is a beautiful dress, without doubt. Lovely colour, and good quality fabric, which photographs very well. The sash enables you to engineer the perfect fit around the waist, although pay attention to the bust measurements when ordering.

I love the dress - but just wanted to give a heads up to any fellow pear shaped babes. If you are slightly in between the sizes, it's worth bearing in mind that the skirt section is a tulip wrap skirt, and it doesn't have a concealed pencil skirt inside. There's a flap, which gives you a bit of freedom. So there's actually an extra couple of inches leeway if you're worried about the dress being too tight on the bottom but a perfect fit everywhere else (as I was!) (Posted on 8/4/2014)
Respectable Sex KittenReview by Eliza
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Just got this dress in the mail and I LOVE it. The color is luxurious in person and the fabric is thick enough not to show undergarments. I'm 5'8" and it hits just below my knees, which is perfect for a pair of heels. My measurements are 37-29-36 and the medium fits perfectly everywhere except the top, which is a bit tight (I wear a 30H, so this is to be expected), but there's enough give in the fabric that it's not at all uncomfortable. It's low-cut but I'm not spilling out, and I'm fine wearing a regular, plunge bra. It' something that my partner will drool over but I can still wear in front of my mom--in others, perfect as a non-traditional wedding dress. (Posted on 5/13/2014)
Love itReview by Violetta
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I love it, it fits perfect. The fabric is great, the colour just as I spected, and took very little time to arrive, the only part I didnt liked is that the mailing service charge me an extra charge when the dress arrived. (Posted on 5/5/2014)
Beautiful but disappointing Review by Courtney
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I wanted to love this dress so badly. I purchased it as a party dress for the reception after my wedding. The fabric is beautiful and the quality is wonderful. The issue for me was the fit. I am 5'9" 36, 33,43. I ordered a Large and I was swimming in the top. I'm usually a 36D and the top area was completely covering my chest and did not allow for any sexy cleavage. In addition, it was very long, almost floor length. Which considering my height, it seemed very strange. There seemed to be too much fabric going on and the shape was totally off. The waist fit nicely and I think a medium would have been too small in the waist. I was so sad to have to return it. (Posted on 4/30/2014)
beautiful, elegant dress Review by kimmiekat
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The Ava dress in plum is so beautiful and elegant. Fits great, but the sizes tend to run a bit small in the bust. I am a size 6 in pants with a 3B bust which is a medium in most brands. I had to order an extra large to get the right fit in the bust. All in all it is a great dress though and so versatile for so many different occasions. Xoxo P.U.G. !!!! (Posted on 4/27/2014)
Absolutely beautiful!Review by Anne-Marie
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The color is fantastic, fit is perfect, I wear a 2x so I tend to fidget and pull on everthing I wear because nothing fits fantastic. This dress is perfect as is, keeps the girls in (38ddd), covers the tummy and fits my giant arms. Im so glad I bought it & want one in every color. I wanted to wear the white one for my wedding but my size wasn't available. (Posted on 2/7/2014)
Beautiful But....Review by Christine
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The dress was exactly as I thought it would be, beautiful, rich in color and well made. The only problem was in the bust area. For an extra large I thought it ran small. I had to return it. I am bigger in the bust and that is why I ordered it in an extra large. BOO HOO, it was still too small up top.
The dress was gorgeous! (Posted on 1/6/2014)
Stunning Review by Leah
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This dress is stunning and the cut is incredibly flattering.
Every time I wear it I feel like I've transformed into a Femme Fatal.
The color is also gorgeous and looks great on my pale complexion
My measurements are Bust 40" Waist 28" Hips 39", I went with a Medium and it fits like a glove (Posted on 1/1/2014)
Love the colorReview by JaneAM
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The Ava dress is classy and sexy without being too over the top. I can see why it's a popular choice for weddings. It has an hourglass fit which means room for curves!

My favorite thing about this particular dress is the color -- it's a beautiful, deep plum. Love it! (Posted on 12/4/2013)
Baboom!Review by Lyn
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I ordered a Large after agonising over my sizing (37" bust, 32" waist, 41" hips). It fits! It's fine! It's fabulous! Gorgeous frock and sumptuous material and colour. It does 'give' a little, so stretched enough to fit my inconvenient dimensions. It also arrived within 4 days of ordering, which is miraculous given it had to travel to Australia. One very happy, glamorous camper, thank you! (Posted on 12/4/2013)
Old Hollywood Glamor Review by Jenn
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I love my Ava dress! The dress is so beautiful in the picture but once you put it on, it fits perfectly and makes you feel like such a woman. The cut, the style, the fabric, everything about not only Ava but every dress I've purchased from PUG has been perfect. I wore the Ava for my fiancé and my engagement photos for our "Old Hollywood Glamor" theme and the vintage look was spot on. (Posted on 12/4/2013)
Gorgeous -Gorgeous-GorgeousReview by Amy
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This is my second Ava (1st is in red) and the jewel-tone purple of this one is absolutely stunning. The fabric is substantial and high quality. The design is excellent and accentuates the features you want to while camoflaging other features you'd rather not have on full display.

I am so pleased with this dress, I will probably be back ordering a third soon... (Posted on 12/4/2013)
Beautiful dress Review by Rachel
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I just received this dress in the mail today, and was very pleased!

This was my first order from PUG, so I was concerned that maybe the sizing charts wouldn't be that accurate, but it fit perfectly! I ordered an XL, and my measurements are bust 42", waist 29", and hips 45". There's a bit of extra room at the waist, but the sash compensates for that.

The colour and material are both lovely, and seem to be high quality. The cut is also excellent. I'm very busty, and normally when I wear dresses or tops with this type of neckline, I end up having to wear a camisole underneath to stay decent (which of course ruins the line of the dress) - but this dress provides just enough coverage while still feeling sexy.

The length is perfect for me (5'9) but might need to be altered for someone short.

I will definitely be ordering from PUG again in the future! (Posted on 12/4/2013)
Cannot say enough about this dress! Review by Simply Stunning
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I just received this dress in the mail today. This is my second purchase from PUG and knew of the outstanding quality. What i didn't expect was this stunning dress to be so beautiful. The material is luxurious and of high quality and the colour is wonderful and true to the pics. The fit is amazing! I will be purchasing more from PUG and I will get the Ava dress in teal!
thank you PUG for making me feel and look so beautiful. (Posted on 12/4/2013)

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