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Heidi Dress in Royal Blue

Availability: In stock

$102.00

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Inspired by vintage swing dresses, but feeling totally modern, the Heidi continues to be one of our favorite styles with its angular neckline and full swing skirt. The high quality stretch cotton sateen is a pleasure to wear and accentuates all your delicious curves. The Royal Blue version is so bright, so vibrant, you will feel truly regal! Shown here with a petticoat for extra fullness, but wears just as nicely without.
  • blue
  • 97% Cotton / 3% Spandex
  • Made of USA
  • Dryclean
  • Made in USA of imported goods
  • Item: pc-heidi-r-bl

Sizing Chart

Pin Up Girl Size Chart | Minimal Stretch
  Bust Waist Hips Dress
Size
Length
Top
Length
Bottom
Arm
Hole
Rise Thigh Inseam
XS32-3424-25open 1625.5
S34-3626-27open 1626
M36-3828-29open 1726.5
L38-4030-31open 17.526.5
XL40-4233-34open 17.527
2x43-4636-37open 1827
3x50-5340-42open
4x54-5744-46 open

Reviews

Customer Reviews (37)

Very pretty! Review by Kelli
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Sizing is weird with this dress so make sure you measure yourself first. I fit in an XL but normally am a M/L. I went off of my waist measurement since it was the 'oddball' of the three sizes. The color was a bit darker than in the pictures but the dress is still beautiful. I love that I can dress it up or down and look great either way. Highly recommended. (Posted on 7/16/2015)
Heidi has never disappointed Review by Ananda
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I absolutely love the Heidi dresses. So much that this makes #5. My boyfriend loves the color and I love the fabric; it's soft and has a slight elasticity. I was worried when I went down a size, but this dress looks AMAZING on me. (Posted on 7/13/2015)
Fabulous DressReview by Lenka
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This dress is amazing and flattering. The color is bright blue like in the photo and I get compliments on this all the time. I'm 5"00", 40-33-40, and it fit like a charm. The length is somewhere mid calf. The slight stretchiness of the dress makes it fit so well on top, I don't feel constricted at all. I've had worse luck with other Heidi's which are not made of the satiny material, but this dress and its kin are keepers. (Posted on 12/29/2014)
BreathtakingReview by Stephanie
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The cut of this dress it outstandingly flattering, and I receive tons of compliments when I wear it out! I'm 5'9", 155 pounds and my chest is size 34G. The size large fits me perfectly. I usually wear it with a petticoat, but it also looks great without one. The fabric is comfortable and while it does wrinkle easily, the wrinkles are easy to press out with a low temperature iron. If you're considering buying this dress, pull the trigger and do it! You won't regret it! (Posted on 10/10/2014)
Breathtaking! Review by Linda
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This color is so gorgeous in person! You will receive compliments from both men and women while wearing this dress. My measurements are 34-26-39 and the small fits me great. (Posted on 9/17/2014)
The Best Heidi I OwnReview by Joanna
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When this dress sold out on the site, I was desperate and found (with the help of a gal on PUG Style) a seller in Canada, I was willing to pay extra to have this dress for graduation. It is stretchy so it was nice and comfortable to wear in the crowded, warm ceremony. At 40/31.5, the Large fits perfectly and the Heidi dress is by far my favorite PUG dress, I can't wait to buy more. It also, with a petticoat, falls about mid-calf or less on me and I am 5'2" - it is perfection! (Posted on 9/17/2014)
such a pretty blueReview by bad red
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This dress is amazing. It fits true to size. Such a flattering neckline. Looks great on red heads like me (Posted on 9/16/2014)
A Little Black Dress - in Blue! Review by wandalicious
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I don't know why I waited so long to order a Heidi - everyone raves about them! So finally, when this came back in stock in blue, I ordered it and it is so GORGEOUS! It's just casual enough to wear as an every day dress, but can also be dressed up. I love the fabric (has just a little bit of stretch) and the cut is very flattering on. I am a 34/28/40 and the M fits fabulous. I have it dry cleaned and the color is very vibrant. It occasionally needs a touch up with an iron, but again, I'd rather have that professionally done. The dress is gorgeous and worth every penny! (Posted on 9/16/2014)
Best Christmas Present EverReview by Ashleh
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I fell in love with the colour as soon as I saw it come up and had to have it. Ever since it arrived (in very good timing might I add, I live in New Zealand) and then gifted to me, it has been my go to dress for every occasion. I wore it while in schools on practicum and even when we went out in the evening of the day I got married. I've never found a dress that suits me and anything I could want to do so well. The only thing is I like it better with a different coloured belt, I don't think I've ever worn it with the belt it came with. Looking forward to getting more (Posted on 9/16/2014)
Bust Out the PetticoatsReview by Norma
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This was the first PUG dress I ever purchased and I had a great experience wearing it. The material is slightly stretchy so it fits very snug yet comfortable. I wore this for an anniversary dinner and it does not fail to wow. I bought the red hair rose clip and the red petticoat to go along with the dress and it was a complete outfit in a box. You're really going to want to wear a petticoat with this Heidi to get that nice full rounded skirt look, otherwise the dress doesn't have a lot of volume in itself. Gorgeous color. (Posted on 9/16/2014)
something borrowed something blueReview by sandy
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I really truly love the simplicity of the solid color Heidi's.
I like how I can wear this royal blue (dark blue, but not a navy) with red/blue leopard wedges and it isn't over-powering.

I like that I can wear this with a contrasting color cardigan and it works

I did however find this ran tighter to the other Heidi's- I am not sure if it's because it was the first run or because of the darker fabric and while I didn't need to size up, it was more fitted in the bust/waist to the other colorways of this dress.

I sized into a 2XL (it's what I wear here at PUG in the Heidi)
my measurements are: bust 46 waist 38 hips 47 (Posted on 9/16/2014)
Perfect FitReview by Janine
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This dress is true to size with no need to worry about a large bottom. The feeling and light stretch to this material is lovely. I use this dress as a base to dress up. Did not fail to impress me. I was worried that I might have needed to go up one size but it fits like a glove. (Posted on 9/5/2014)
StunningReview by susan j
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I love this dress! The blue is beautiful and doesn't fade with wash. It's stretchy material which is a plus! I just wish it wasn't so expensive (Posted on 8/27/2014)
LOVEReview by Amber
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I love the Heidi dresses. and this blue is absolutely gorgeous. I am a 36 chest 30 waist and I bought the large and it fits great. a bit big in the chest but a push up bra fixes that easy. i think this dress suits everyone. it just looks great. and a petticoat underneath hides my left over baby belly and i feel beautiful. i have the Heidi dress in this blue, the cherry, the exclusive floral and the exclusive black with white polka dots from blame betty all in large and i love them all!! (Posted on 8/22/2014)
My favorite dress!!Review by Hollygolightly730
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I absolutely adore this dress, I have it in royal blue and leopard, and it is the most flattering, gorgeous dress I own. I can dance the night away and be comfortable and look fabulous at the same time! I need this dress in every color! Thank you Pinupgirl Clothing!! <3 (Posted on 7/3/2014)
This is everything I had hoped!Review by The Ideal Dress!
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I love this dress. I had wanted something blue, and i own many a Heidi dress (I am VERY hourglassy 45/36/48 and the 2x fits me like a GLOVE (I'm normally a size 16) I also used this dress for a Belle cosplay and it was stunning for it. It can be dressed down with a fun pair of sunglasses and flats for a day walking the boardwalk, or a black sweater and heels and a pair of pearls to dress it up. I recommend any of the Heidis, but this blue is absolutely STUNNING! (Posted on 5/21/2014)
love the rich colorReview by Auburn Hills
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This is a beautiful dress and very well made. Check the size charts carefully, it does seem to fit a little larger in the bust/shoulder area than others. Overall a very versatile dress perfect for day/work or an evening out. Looks good alone or with cardigans/boleros/jackets.
I ordered and fit perfect in a medium. 34DDD bra size, 27 1/2" waist and 37" hips. I am 5'2 and didn't have to hem this one, the hemline hits right below my knee.
Now, which version to get next? (Posted on 4/5/2014)
Pretty dress, size downReview by CateM
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I absolutely loved this dress when I first saw it, but there was only an XS left. Put myself on the waiting list, and I bought it the day it came back into stock. I ordered a large because I wanted to make sure I had enough room in the bust (I measure 39"), and it is too big. I could have done an exchange, but was afraid to after a USPS muck up last month when I needed to exchange a skirt and they lost the package for a while despite the 2 day shipping I'd paid for. It'll have to be altered, but my plan is to wear it for my birthday. It's a beautiful dress and I'm excited for the temperature to warm up enough to wear it! (Posted on 3/23/2014)
Gorgeous fit!!!!Review by Stephanie
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This was my first purchase, and I am truly pleased with the fit, and the gorgeous depth in color, I'm wearing this dress to a very important occasion and I would not have any other choice. And the length is very important because I am tall( 5'9 ). I absolutely LOVE THIS DRESS!!!!! (Posted on 3/18/2014)
A Perfect Match!Review by Kristen
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I actually went to the location in Burbank to try it on and see it's color because I'm always wary of pinup dresses due to my smaller breast size; they never really seem to fit. I've been on a hunt to find the perfect royal blue dress to match my boyfriend's suit and this was perfect! It's beautiful and fits me like a dream!! No sagging or big areas, it hugged me perfectly and showed off my figure very nicely. I wore it dancing on my birthday and I've never received so many compliments in my life! The color is stunning and the movement of the skirt is just amazing when dancing! I couldn't have asked for a better birthday gift! Special thanks to the ladies at the store for being so sweet and helpful! (Posted on 2/21/2014)

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